Business Advertising
Ron Stormoen
Issue Presented:
I often get questions from my business owner clients about the kinds of descriptions or adjectives that are permissible to describe their product in advertisements. Can they say this product is the “best in the world,” for example. Can they say their product is “faster” or “more powerful” or “more innovative” than their competitors? Can they assert their product is “superior” or “the most advanced in the universe?”